Learn to build a content engine that attracts the right audience and turns readers into enquiries. You will leave with a documented content strategy and a portfolio of published pieces.
Duration
6 weeks
Format
Live online, 2 sessions a week
Level
Beginner
You receive
Certificate of completion
Program Overview
Good content is planned, not improvised. This program teaches a repeatable process: understand your audience, choose topics with demand, write clearly, distribute deliberately and measure what works. Each week ends with a practical assignment reviewed by your trainer.
Who This Program Is For
- Writers and editors moving into marketing roles
- Social media managers who want a strategic foundation
- Founders building an audience for their brand
- Marketing teams that need a consistent content process
What You Will Learn
- Audience research and buyer personas
- Content strategy and editorial calendars
- Writing for the web: structure, clarity and tone
- SEO basics for content writers
- Email newsletters and nurture sequences
- Social media content and repurposing
- Content distribution and promotion
- Measuring content performance
Program Highlights
Portfolio output
Publish at least four reviewed pieces during the program.
Trainer feedback
Individual written feedback on every weekly assignment.
Ready-made templates
Strategy, calendar and brief templates you can reuse at work.
What Learners Say
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★★★★★
[Sample testimonial] The editorial calendar and brief templates are now part of how our team works every week.
Sample Learner D — Social Media Manager
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★★★★★
[Sample testimonial] I came in writing occasionally and left with a documented strategy and four published pieces.
Sample Learner E — Founder
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★★★★★
[Sample testimonial] Individual feedback on each assignment helped me improve faster than any course I had taken before.
Sample Learner F — Junior Copywriter
Frequently Asked Questions
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Is this program suitable for non-writers?
Yes. We teach a clear writing process, and the strategy modules are useful even if you brief other writers.
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How much time should I set aside each week?
Plan for about five to six hours a week, including two live sessions and one assignment.
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Will my work be reviewed?
Every weekly assignment receives written feedback from your trainer.
Have another question? See our full FAQ.
Enquire or Register
Tell us a little about yourself and we will send batch dates, fees and registration details within one business day.