Learn how to plan, execute and measure SEO campaigns that grow organic traffic. You will work on a live website from the first week and finish with an audit and strategy you can show employers or clients.
Duration
8 weeks
Format
Live online, 2 sessions a week
Level
Beginner to intermediate
You receive
Certificate of completion
Program Overview
Search is still the largest source of website traffic for most businesses, yet few teams have someone who understands it properly. This program takes you from the fundamentals of how search engines work to running a complete SEO campaign. Every module combines a short concept session with hands-on practice using industry tools.
Who This Program Is For
- Marketing executives who want to specialise in SEO
- Business owners managing their own website
- Content writers who want their work to rank
- Graduates starting a career in digital marketing
What You Will Learn
- How search engines crawl, index and rank pages
- Keyword research and search intent mapping
- On-page optimisation and site structure
- Technical SEO: speed, mobile, schema and indexing
- Link building and digital PR
- Local SEO and Google Business Profile
- Reporting with Google Search Console and Analytics
- Building a 90-day SEO roadmap
Program Highlights
Live project
Audit and optimise a real website, not a textbook example.
Small batches
A maximum of 20 learners per batch so every question gets answered.
Tool access
Guided practice with Search Console, Analytics and leading SEO tools.
What Learners Say
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★★★★★
[Sample testimonial] The live project made the difference. I audited our company site during the program and my manager approved the roadmap I built in the final week.
Sample Learner A — Marketing Executive
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★★★★★
[Sample testimonial] I finally understand what my SEO reports mean. The sessions were practical and the trainer answered every question.
Sample Learner B — Business Owner
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★★★★★
[Sample testimonial] Keyword research and search intent changed how I plan every article. Clear, structured and worth the time.
Sample Learner C — Content Writer
Frequently Asked Questions
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Do I need any prior SEO experience?
No. The program starts with the fundamentals. Basic familiarity with websites and spreadsheets is enough.
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Which tools will I use?
Google Search Console, Google Analytics and widely used keyword and audit tools. Guidance on free alternatives is included.
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Will I work on a real website?
Yes. You can use your own or your employer’s website, or a practice site that we provide.
Have another question? See our full FAQ.
Enquire or Register
Tell us a little about yourself and we will send batch dates, fees and registration details within one business day.